AllTrails
Client
Project Type
Ad Campaign
AllTrails is an app used for outdoor recreational activities, and provides maps, photos, reviews, and more to its users.
Project Background
The challenge was to design print and digital collateral for a brand of my choice, which was AllTrails. My task was to research, plan, design, and prepare mockups for both print and digital marketing collateral.
Design Challenge
It was important to select stock photography that showed people being active outside and showed nature’s beauty to maintain AllTrails’ visual style.
Process
Client
Incorporating AllTrails’ existing taglines, brand colours, brand patterns, and more in the designs was essential in maintaining brand consistency and tone of voice.
Results
This ad campaign was for a school project and I am not affiliated with, endorsed by, or officially connected in any way to AllTrails.