Coffee Break
Client
Project Type
Social Media Design
I volunteered to design the promotional material for the Design Professionals of Canada (DesCan) “Coffee Break” event that took place in October 2022. "Coffee Break" is an event where designers can come together to share ideas, work, and knowledge in a casual setting. These designs were posted on their website, alongside their Instagram and Eventbrite profiles.
Project Background
The challenge was to design the promotional banners and posts for DesCan’s website, Eventbrite, and Instagram, to promote the upcoming month’s “Coffee Break” event. Connecting, sharing, learning, and meeting others is what this event hopes to achieve, so that was important to keep in mind while designing.
Design Challenge
For the design, I wanted to use a display typeface for the event title and a clean, sans serif typeface for the rest of the copy. The stock photo that I used features rich, dark coffee beans and latte art that reminded me of coffee that would be served in coffee shops across Vancouver.
Process
Client
The final design quickly conveys DesCan’s message through the use of imagery and other design elements. The white text creates high contrast against the dark background image, which makes the text highly readable and makes it the primary focus of the composition.
Results